Resources For Partners
The following listing of links comprises information for both current and prospective Cisco Partners. Where noted, information is available to only registered users or current partners.
Cisco and Small and Medium-Sized Businesses: The Channel Opportunity
This 11-page white paper reviews key components for consideration in the development of a strategy by a partner to pursue the SMB market. These concepts were developed in conjunction with Cisco Systems and interviews with a number of channel partners identified by Cisco as taking a very systematic approach to pursuing small and medium-sized clients.
Becoming a Cisco Certified Partner
Learn more about the qualifications and rewards of being a Cisco Channel Partner.
Become a Specialized Partner
The Cisco Partner Specialization Program allows your organization to develop and demonstrate its expertise in technologies, solutions, and services through structured training road maps and a knowledge validation process.
Partners and Resellers
Cisco's US Partner & Reseller Site
Steps to Success
A resource for selling and delivering service and support throughout the Presale, Plan, Design, Implement, Operate and Optimize network lifecycle.
Leverage Distributors Resources and Tools - "Extend your Sales Team and Marketing Efforts"
- Comstor is a specialty distributor of networking communications and security products and solutions. It is a significant sales channel for Cisco Systems offering products and services for connectivity, remote access, network security, Internet and e-business, IP telephony, virtual private networks, and wireless connectivity.
- D&H is one of America's oldest & largest distributors with an impressive 87-year history. Due to their multi-divisional capability, D&H can put their resellers in touch with more product categories than any other distributor. As these once-separate technologies converge, resellers are looking for a one-stop resource for products and expertise.
- Ingram Micro Inc. is the world's largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution.
- Tech Data is a leading global provider of IT products, logistics management and other value-added services. Its extensive service offering includes pre- and post-sale training and technical support, financing options and configuration services as well as a full range of electronic commerce solutions.
Customer Testimonials/Video Archive
Your Dedicated Support Team Acronyms
Channel Account Manager (CAM), Inside Channel Account Manager (ICAM), Territory Account Manager (TAM), Systems Engineer (SE), Field Marketing Manager (FMM)

Dedicated Sites for Cisco Partners
SMB Select Partner Portal
Resources for SMB Select Partners, including:
Campaign Builder
Create invitations, marketing collateral, co-branded advertising, e-mail blasts, etc, with messages and branding from both Cisco and your company.
Power Briefings
Details about condensed Cisco presentations delivered by local channel account managers.
Partner Marketing Guides
Resources to help you complete your Marketing Plan.
Partner Web Events
Learn about Cisco products and how to take advantage of the latest programs, promotions, and offerings in these monthly online events.
Partner E-Learning Connection (PEC)
"Training for You"- IT, Industry Marketing, Sales Skills, ROI. Click on "My Part of the World" - USA.
US Partner Industry Solutions
Industry Best Practices.
US Channels Bulletin/Channels Intelligence Newsletter
Get Registered and Get Connected.
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